Consumerism

Today's consumer expects a convenient, personalized and intuitive customer experience in all aspects of their lives — and are demanding the same from their healthcare providers. Learn what's up in personal health technologies and online programs that engage, inform and empower patients.

Consumerism

Need a doctor's appointment? Click it.

For today's tech-savvy consumers, patient-centric care begins before the patient steps foot in the doctor's office, hospital or clinic. It starts with the prospective patient trawling the web for provider reviews and ratings.

Need a doctor's appointment? Click it.

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Engaging with patients to keep them happy and healthy

Engaging with patients to keep them happy and healthy

Healthgrades' CareChats is one of the platforms providers are using to maintain communication before and after the actual point of care. They're partnering with the makers of these platforms to help patients stay engaged, healthier, satisfied and trusting.

Leading hospital systems creating 'digital front doors' to foster brand loyalty

Leading hospital systems creating 'digital front doors' to foster brand loyalty

When they need healthcare, many consumers today go online first. There they find a slew of unfiltered information—some of it helpful, some of it less so, some of it downright misleading. Healthcare systems have taken notice.

N.Y. attorney general nets penalties from health apps for misleading consumers

The makers of three popular health-related mobile apps have reached settlements with the New York attorney general's office over allegations that they could have harmed consumers by giving them wrong or misleading results.

Arming oncologists and researchers with more genomic data

Eric Lefkofsky, the billionaire co-founder of Groupon, was astonished a few years ago when he realized firsthand the marginal amount of genetic and molecular data available to cancer patients during treatment.

For hospitals: Don't get lost on your way to better wayfinding

For hospitals: Don't get lost on your way to better wayfinding

Three years ago, administrators at the University of Alabama at Birmingham (UAB) Medicine decided to tackle the issue of patients and visitors getting lost on its immense campus.

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